DEANNA DEYHIM
welcome
PRODUCT MANAGER | DATA ANALYST | STRATEGY
FEATURED PROJECT
Comparative Analysis of E-commerce Marketing Messages & Offers
MBA Capstone (in progress)
Testing cold outreach and offers for personalized e-commerce stores for combat sports niche. Optimizing messaging and KPIs through data-driven A/B testing.
OTHER PROFESSIONAL projects
UFC FIGHT PASS STREAMING RETENTION ANALYSIS
Delivered analysis of subscription streaming service, UFC Fight Pass, to improve their customer retention.
Findings to be used for informing content recommendations based on user behavior and streaming patterns.
INDEED.COM
RESUME BUILDER APP (IOS & ANDRIOD)
Managed the resume builder mobile app and drove an increase of over 50% account creations for both the iOS and android applications. Responsible for producing team's PRDs, creating our product roadmap, and aligning our KPIs with the broader resume team.
Improved app store conversion rates through strategic A/B testing, and enhanced leadership understanding through bi-monthly presentations on product development and metric tracking
Work experience
Ultimate fighting championship
Strategy MBA Intern
Jun 2023 - Aug 2023
Indeed.com
Product Manager
Jul 2021 - Jul 2022
Silicon Valley Bank
Data Analyst
Sep 2018 - Aug 2020
edtech VR Startup
Spect
Founder
Jan 2018 - Jan 2020
Pear Therapeutics
Data Analytics Intern
Jun 2017 - Aug 2017
Cornell University Research Labs
Analytics Research Assistant
May 2014 - Nov 2017
Education
Cornell Universsity
B.S. Bioengineering
Minor in Cognitive Science
2014 - 2018
UCLA Anderson school of management
M.B.A.
2022-2024
Skills & Expertise
Product Management
⎼ Product Requirement Documents (PRDs)
⎼ Roadmapping
⎼ Team Retrospectives
⎼ Technical Ticket Creation
⎼ Annual & Quarterly Product Planning
⎼ KPI Tracking & Reporting
Data Analytics
⎼ SQL
⎼ Data Cleaning
⎼ Data Visualization
⎼ Advanced Excel
Design
⎼ Adobe Suite
⎼ Blender & Unity (3D)
⎼ Web Design
personal PROJECTS
Blog sharing the rich and diverse stories of jiu jitsu practitioners from all walks of life
Documenting Annual Bike Trip along Erie Canal (~360 miles)
Created animated book trailer for New Scifi Series Launch on Amazon
I LOVE
learning
& competing
Other PASSIONS
jiu jitsu, soccer, snowboarding, reading, road biking, yoga, backpacking, anime, dungeons & dragons, drawing, overpriced coffee, bullet journaling, strength training
position: outside midfield
impressive skill: staying upright
favorite book: The Name of the Wind
Deanna Deyhim
GET IN
TOUCH
